Trade Indy is a specialist programmatic and data agency working with agencies and clients across the Asia Pacific Market. We provide a unique, real world approach to delivering world class programmatic campaigns across display, video, mobile and social.

OUR SERVICES

DISPLAY

AUDIENCE INSIGHTS

Mobile

SOCIAL

VIDEO

AUDIO

WHAT WE DO

We plan, execute and optimise data driven programmatic campaigns that allow you to reach your ideal consumer across all platforms with one single campaign.

HOW WE DO IT

At the heart of our solution is a multi DSP tech stack and a single DMP, governed by a proprietary analytical fraud and budget management system.
This ensures ad spend is executed in the most efficient way possible to deliver best in class programmatic campaigns across display, video, mobile and social platforms.
We use an optimum combination of private and public data sources to target based on demographics, behavior, intent to purchase and location to achieve your campaign objectives.

PLAN & EXECUTE

Programmatic technology allows for targeted marketing at scale and our planning is based on this approach.

We build an understanding of your business that helps us form the right programmatic strategy for you.

We specialize in delivering cutting edge, cross-platform, cross-device strategies that inspire audiences to engage with your brand.

Our team delivers quality campaigns by using their expertise in combination with leading verification technologies and processes.

Via screening and scoring, our quality control filters allow us to find the most valuable inventory for your campaign.

INTEGRATE & OPTIMISE

We connect your data with our platform, to unlock audiences and insights. Our data platform allows us to combine your data with 2nd and 3rd party data sources to create relevant, targetable audience segments.

We avoid complacency and use a disciplined and systematic approach to ensure results are continuously improved.

Our optimisation team use a blend of algorithmic and manual optimisation techniques to ensure that your campaign performs.

Our targeting, analytics and optimisation tools allow us to constantly develop campaigns to maximise performance.

ANALYSE

We believe programmatic shouldn’t be ‘black box’ solution when it comes to reporting. Our reporting platform provides deep insight into audiences and campaign performance by uniting impression-level data from multiple sources.
Our analysts provide the data you need on what’s working, what isn’t and where your ads are appearing.

Leadership Team

Mike Robertson
Managing Director
Calvin Pinnegar
Head of Trading
James Robertson
Head of International
Ed Howard-Williams
Commercial Director, SEA
Mark Rosenberg
Commercial Director, AU
Brendon Ogilvy
Commercial Director, NZ

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